An Interactive Session on importance of Brand Building at AMU

ALIGARH, February 27: An Interactive Session was organized at Department of Business Administration, Aligarh Muslim University, on importance of Brand Building. Prof. Zafar, the speaker from Texas University, is an eminent personality in the field of Branding. An Alumnus of AMU, he is currently the Professor and Dean of College of Business and Management at Fahd Bin Sultan University, Saudi Arabia.

The session started with the speaker introducing the topic of brands and followed with emphasizing the importance of a brand, be it person, product or organization.

The session was followed by question & answer, where he addressed to the queries of the students.

Prof. Zafar is also planning to dedicate his expertise in building brand, AMU, and regaining its old glory of being Oxford of the East.

(Dr. Rahat Abrar)

Public Relations' Officer

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